{"id":1755,"date":"2019-11-01T11:26:03","date_gmt":"2019-11-01T11:26:03","guid":{"rendered":"https:\/\/rachel.we-are-low-profile.com\/blog\/?p=1755"},"modified":"2021-02-10T11:52:43","modified_gmt":"2021-02-10T11:52:43","slug":"crowdfunding-quickstart-guide","status":"publish","type":"post","link":"https:\/\/rachel.we-are-low-profile.com\/blog\/crowdfunding-quickstart-guide\/","title":{"rendered":"Planning your first crowdfunding campaign &#8211; Quickstart Guide"},"content":{"rendered":"\n<p>Crowdfunding is an essential skill for community groups, artists, creative professionals and for anyone who wants to make things happen. I have learned how to run a great crowdfunding campaign in 2 key ways &#8211; by paying attention to what other people do (badly, and well!) and by trying things out myself.<\/p>\n\n\n\n<p>If you are crowdfunding for the first time, it can feel pretty stressful &#8211; there are lots of things to think about before you launch. However, it doesn&#8217;t need to be this way. Here&#8217;s a set of resources I have made to help make your life a little easier! You can work through them step-by-step to get prepared for your own successful crowdfunding campaign.<\/p>\n\n\n<script type='text\/javascript' src='https:\/\/ko-fi.com\/widgets\/widget_2.js'><\/script><script type='text\/javascript'>kofiwidget2.init(\"Buy Rachel a coffee!\", \"#00B9FE\", \"racheldobbs\");let kofiShortcode981Html = kofiwidget2.getHTML().replace('<div class=btn-container>', '<div style=\"float: none; text-align: left;\" class=btn-container>');document.writeln(kofiShortcode981Html);<\/script>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">#1: What is crowdfunding?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"367\" data-attachment-id=\"1771\" data-permalink=\"https:\/\/rachel.we-are-low-profile.com\/blog\/001-what-is-crowdfunding_-rachel-dobbs-cc-by-nc-sa\/\" data-orig-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"001 -What is crowdfunding_ &#8211; Rachel Dobbs &#8211; CC BY NC SA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?fit=652%2C367&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?resize=652%2C367&#038;ssl=1\" alt=\"What is crowdfunding? banner image\" class=\"wp-image-1771\" srcset=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?w=960&amp;ssl=1 960w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?resize=945%2C532&amp;ssl=1 945w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/001-What-is-crowdfunding_-Rachel-Dobbs-CC-BY-NC-SA-.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>If you are new to crowdfunding, then this introduction will give you an easy to understand overview of the basics. Importantly, it also explains the different types of crowdfunding platforms you can use and how matched crowdfunding works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/WEB-What-is-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"- What is crowdfunding? (slides) \u2013 Rachel Dobbs (opens in a new tab)\">&#8211; What is crowdfunding? (slides) \u2013 Rachel Dobbs<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">#2: Planning a crowdfunding campaign<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"367\" data-attachment-id=\"1770\" data-permalink=\"https:\/\/rachel.we-are-low-profile.com\/blog\/002-planning-a-crowdfunding-campaign-rachel-dobbs-cc-by-nc-sa\/\" data-orig-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"002 -Planning a crowdfunding campaign &#8211; Rachel Dobbs &#8211; CC BY NC SA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?fit=652%2C367&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?resize=652%2C367&#038;ssl=1\" alt=\"Planning a crowdfunding campaign banner image\" class=\"wp-image-1770\" srcset=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?resize=945%2C532&amp;ssl=1 945w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/002-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Firstly, this guide gives you a very quick overview to the different steps involved in planning your own crowdfunding campaign. Then there are some prompts to get you started thinking about who else wants you project to happen and how they might benefit from it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/WEB-Planning-a-crowdfunding-campaign-Rachel-Dobbs-CC-BY-NC-SA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"- Planning a crowdfunding campaign (slides) \u2013 Rachel Dobbs (opens in a new tab)\">&#8211; Planning a crowdfunding campaign (slides) \u2013 Rachel Dobbs<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">#3: Understanding margins in crowdfunding<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"367\" data-attachment-id=\"1769\" data-permalink=\"https:\/\/rachel.we-are-low-profile.com\/blog\/003-understanding-margins-in-crowdfunding-rachel-dobbs-cc-by-nc-sa\/\" data-orig-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"003 -Understanding margins in crowdfunding &#8211; Rachel Dobbs &#8211; CC BY NC SA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?fit=652%2C367&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?resize=652%2C367&#038;ssl=1\" alt=\"Understanding margins in crowdfunding banner image\" class=\"wp-image-1769\" srcset=\"https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?resize=945%2C532&amp;ssl=1 945w, https:\/\/i0.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/003-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>If you want to use your crowdfunding campaign as a way to raise money, then you&#8217;re going to need to pay close attention to margins (aka the profit made on each of your pledges or rewards). This guide explains why thinking about margins is important to help you decide on the price of the rewards you offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/WEB-Understanding-margins-in-crowdfunding-Rachel-Dobbs-CC-BY-NC-SA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"- Understanding margins in crowdfunding (slides) \u2013 Rachel Dobbs (opens in a new tab)\">&#8211; Understanding margins in crowdfunding (slides) \u2013 Rachel Dobbs<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">#4: Designing crowdfunding campaign rewards<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"367\" data-attachment-id=\"1768\" data-permalink=\"https:\/\/rachel.we-are-low-profile.com\/blog\/004-designing-crowdfunding-rewards-rachel-dobbs-cc-by-nc-sa\/\" data-orig-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"004 -Designing crowdfunding rewards &#8211; Rachel Dobbs &#8211; CC BY NC SA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?fit=652%2C367&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?resize=652%2C367&#038;ssl=1\" alt=\"Designing crowdfunding rewards banner image\" class=\"wp-image-1768\" srcset=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?w=960&amp;ssl=1 960w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?resize=945%2C532&amp;ssl=1 945w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/004-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Many people get a bit stuck when designing rewards for their crowdfunding projects. This guide discusses the different qualities your rewards should have &#8211; from how they involve backers in your project, to what backers might find valuable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/WEB-Designing-crowdfunding-rewards-Rachel-Dobbs-CC-BY-NC-SA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"- Designing crowdfunding rewards (slides) \u2013 Rachel Dobbs (opens in a new tab)\">&#8211; Designing crowdfunding rewards (slides) \u2013 Rachel Dobbs<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">#5: Building your crowd<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"367\" data-attachment-id=\"1767\" data-permalink=\"https:\/\/rachel.we-are-low-profile.com\/blog\/005-building-your-crowd-rachel-dobbs-cc-by-nc-sa\/\" data-orig-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"005 -Building your crowd &#8211; Rachel Dobbs &#8211; CC BY NC SA\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?fit=652%2C367&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?resize=652%2C367&#038;ssl=1\" alt=\"Building your crowd banner image\" class=\"wp-image-1767\" srcset=\"https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?w=960&amp;ssl=1 960w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?resize=945%2C532&amp;ssl=1 945w, https:\/\/i1.wp.com\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/005-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.png?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Building your crowd is probably the most important activity you&#8217;ll do when you are planning your crowdfunding campaign. However, people sometimes leave this until after they have launched their campaign, which is a big mistake! This guide helps you to think about who is already in &#8216;your crowd&#8217;, and then how to extend this to help you be more successful in raising the money you need to make your projects happen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/rachel.we-are-low-profile.com\/blog\/wp-content\/uploads\/WEB-Building-your-crowd-Rachel-Dobbs-CC-BY-NC-SA.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"- Building your crowd (slides) \u2013 Rachel Dobbs (opens in a new tab)\">&#8211; Building your crowd (slides) \u2013 Rachel Dobbs<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<p>If you find these resources useful, let me know via Instagram &#8211; <a href=\"https:\/\/www.instagram.com\/racheldobbs1\" target=\"_blank\" rel=\"noreferrer noopener\">@RachelDobbs1<\/a>. All of the resources I produce are available to download for FREE, but if you&#8217;d like to contribute to my future projects, say thank you or just do something nice for a fellow creative practitioner, feel free to donate by clicking the button below&#8230;<\/p>\n\n\n<script type='text\/javascript' src='https:\/\/ko-fi.com\/widgets\/widget_2.js'><\/script><script type='text\/javascript'>kofiwidget2.init(\"Buy Rachel a coffee!\", \"#00B9FE\", \"racheldobbs\");let kofiShortcode175Html = kofiwidget2.getHTML().replace('<div class=btn-container>', '<div style=\"float: none; text-align: left;\" class=btn-container>');document.writeln(kofiShortcode175Html);<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Crowdfunding is an essential skill for community groups, artists, creative professionals and for anyone who wants to make things happen. I have learned how to run a great crowdfunding campaign in 2 key ways &#8211; by paying attention to what other people do (badly, and well!) and by trying things out myself. If you are&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[61,71,78],"tags":[],"class_list":["post-1755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding","category-funding-faq","category-workshop-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planning your first crowdfunding campaign - Quickstart Guide - Rachel Dobbs<\/title>\n<meta name=\"description\" content=\"New to crowdfunding? 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