Rachel Dobbs

artist & educator



How to start crowdfunding: a beginner’s guide to resources & advice

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Need to raise money for your new arts or community project? Wondering whether you should start crowdfunding? Confused by all of the different options and advice available? Here’s a quick-start beginner’s guide to some of the best crowdfunding tips, overviews,… Continue Reading →

Matched crowdfunding – what is it & how can I access it?

Is my crowdfunding project eligible for match-funding? Depending on where you live, or the type of project you are fundraising for, you may be eligible for matched crowdfunding on a range of different platforms in the UK. What is matched… Continue Reading →

Picking the right crowdfunding platform

With so many different crowdfunding models and platforms available, picking the right crowdfunding platform for your project may feel quite confusing… Here’s a beginner’s guide to the different types of crowdfunding platforms, which one you should pick for your project and… Continue Reading →

Crowdfunding: How to fund in 48 hours

LOW PROFILE are currently running our first crowdfunding campaign, and after successfully reaching our initial funding target in under 48 hours, I thought it would be useful to share some top tips with you on how to repeat this kind… Continue Reading →

Map Your Crowd – essential crowdfunding preparation

Behind-the-scenes planning for LOW PROFILE’s upcoming crowdfunder – Who is part of your crowdfunding ‘crowd’? Who wants you (and your projects) to succeed?

Useful Resources: Pre-Launch Crowdfunding Checklists

A selection of crowdfunding campaign checklists to ensure your new crowdfunding project is as SUCCESSFUL as possible!!

Useful Resources: Preparing your crowdfunding campaign page

Here’s a step-by-step guide to preparing your crowdfunding campaign page, with lots of useful resources to get you started on setting up a successful project page.

Creative Crowdfunding Reward Ideas

Looking for crowdfunding reward ideas, or just need a little inspiration? Read in Feeling a little stuck for reward ideas for your crowdfunding project? Here’s a whole load of crowdfunding reward ideas, starting points and inspiration to get you started…. Continue Reading →

Designing great crowdfunding rewards

Offering great crowdfunding rewards (for Kickstarter, IndieGoGo or Crowdfunder campaigns) can be a key way to involve your backers in the creative process, provide an incentive for people to back your project and allow backers to own the end product

Building a crowdfunding team

Alongside building a crowd around your crowdfunding project, building a crowdfunding team for your crowdfunding project and campaign is an essential step in ensuring its success. Initially inspired by Bethany Joy Carlson’s post How To Succeed At Crowdfunding: Building A Team, I’d like… Continue Reading →

Building your crowd: social media tips for crowdfunders & creative practitioners from Guy Kawasaki

Need to build a crowd around your project? Here’s some vital information for any creative practitioner, anyone planning a crowdfunding campaign or anyone who wants to build their social media presence.

Crowdfunding Project Analysis Toolkit

NEW: Free download – Crowdfunding Project Analysis Toolkit PDF. Learn how to make a great crowdfunding project today!!

Why I’m backing Statecraft

Statecraft is a new political strategy boardgame for 2-6 players that has just launched on Kickstarter… Now if that is not enough to whet your appetite, here’s a little about why I am backing this game…

Top 7 Reasons I Would Back Your Crowdfunding Project

Here’s a quick run-down of really important things your crowdfunding project needs to communicate to potential backers

7 things artists could learn from board game Kickstarters

Over the last 2 years, I have worked on 2 successful Kickstarter campaigns (Cornish Smuggler & Waggle Dance, raising over £50,000 in total) with Grublin Games (an indie boardgame publisher based in Cornwall) which has involved a fair amount of research into different approaches to using Kickstarter. In that time, it has also become more usual for artists and arts organisations to use crowdfunding as a way to raise money for their projects.

Use Kickstarter as a distribution model & a tool to gauge interest

As an artist, what are your challenges when getting your work to an interested audience?

What is the established distribution model for the types of work you are interested in making?

How can you use a crowdfunding platform to by-pass that distribution model to reach an audience that would be interested in your work?

Stop thinking of Kickstarter as a platform for donations

Your Project Rewards shouldn’t be an afterthought – they can actually be a way to form your project.

How can you think about the exchange value of what you are generating through the project and approach this creatively to give your campaign a better chance of success?

Use Kickstarter to create a new community around your project

In the most successful boardgame projects, there is an on-going conversation between the project creators and backers, and between backers from around the world. The sense of temporary community generated through this conversation creates an engaged community of interest and can be exciting to be involved in.

What are artists missing out on by ignoring the potential of conversation in their crowdfunded projects?

Develop projects where a Kickstarter campaign is an integral part rather than an afterthought

What does it mean for a ‘crowd’ to fund your project?

What makes your project, its outcomes and rewards interesting, unique, novel and different?

How can you avoid becoming ‘just another’ crowdfunding campaign?

Focus on your timescale and actually delivering

How are you going to break down the timeline for your project into separate stages?

Will your timescale be realistic?

Will you actually be able to deliver your rewards?

Use Kickstarter as a way to generate excitement about your arts practice

What are the other benefits of running a Kickstarter campaign?

Would you like to give a worldwide exposure to your work, make new professional connections and find new audiences?

Some people are never going to back things on Kickstarter

How can you give your project life after the Kickstarter campaign?

What do you need to consider when making an ‘exit strategy’ for your project?

What do you do after it’s all over?

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